How to make a viral video: Tips and tricks

Jun 20, 2023

Creating a viral video is the dream of every marketer. It's the ultimate goal to get your content in front of millions of people and have it shared across the internet. But how do you make a video that goes viral? Here are some tips and tricks to help you create a video that gets people talking.

Know Your Audience

The first step in creating a viral video is to know your audience. Who are they? What do they like? What are their interests? Knowing your audience will help you create a video that resonates with them. You want to create something that they will want to share with their friends and family.

Use Humor

One of the best ways to make a video go viral is to use humor. People love to laugh, and if you can make them laugh, they will share your video with their friends. But be careful not to offend anyone with your humor. Keep it light and fun.

funny cat

Create a Story

People love stories. If you can create a video that tells a story, you will capture the attention of your audience. The story doesn't have to be complex, but it should be engaging and memorable.

Keep it Short

Attention spans are short these days, so it's important to keep your video short and sweet. Ideally, your video should be no longer than two minutes. If you can't say what you need to say in two minutes, consider breaking it up into a series of shorter videos.

Make it Shareable

If you want your video to go viral, you need to make it shareable. This means making it easy for people to share your video on social media. Include social media buttons on your video so that people can share it with just one click.


Use Emotion

People love to feel something when they watch a video. Whether it's happiness, sadness, or inspiration, if you can evoke an emotion in your audience, they will be more likely to share your video. Think about what emotion you want to convey and how you can do it through your video.

Promote Your Video

Creating a viral video is only half the battle. You also need to promote your video to get it in front of as many people as possible. Share your video on social media, post it on your website, and reach out to influencers in your industry to see if they will share your video with their followers.

Track Your Results

Finally, it's important to track your results. Keep an eye on how many views, likes, and shares your video is getting. This will help you see what's working and what's not so that you can adjust your strategy accordingly.


Creating a viral video takes time and effort, but if you follow these tips and tricks, you can increase your chances of success. Remember, it's all about knowing your audience, creating engaging content, and promoting your video to the right people. Good luck!