3 Types of Videos Every Business Should Have on Their Website

Introduction

Video marketing is an essential tool for businesses to promote their products and services. Videos are engaging, informative, and can be shared easily on various platforms. Having videos on your website can increase your website's engagement, conversion rate, and search engine ranking. In this blog post, we will discuss the three types of videos every business should have on their website.

Product Explainer Videos

A product explainer video is a short video that explains your product or service to your audience. These videos are usually 1-2 minutes long and provide an overview of your product's features and benefits. Product explainer videos can help your audience understand your product better and make informed decisions.

Having a product explainer video on your website can increase your conversion rate by up to 80%, according to a study by Unbounce. These videos can also reduce your bounce rate and increase the time visitors spend on your website.

Customer Testimonial Videos

Customer testimonial videos are videos where your satisfied customers share their experience with your product or service. These videos can help build trust and credibility with your audience and increase your brand's reputation.

According to a study by BrightLocal, 91% of consumers read online reviews before making a purchase decision. Having customer testimonial videos on your website can help your potential customers make informed decisions and increase your conversion rate.

Brand Story Videos

A brand story video is a video that tells your brand's story, mission, and values. These videos can help your audience connect with your brand emotionally and understand your brand's personality.

Having a brand story video on your website can increase your brand's awareness and loyalty. According to a study by Animoto, 64% of consumers make a purchase after watching a branded social media video.

Conclusion

Having videos on your website can increase your website's engagement, conversion rate, and search engine ranking. Product explainer videos can help your audience understand your product better and make informed decisions. Customer testimonial videos can help build trust and credibility with your audience and increase your brand's reputation. Brand story videos can help your audience connect with your brand emotionally and understand your brand's personality. Consider adding these three types of videos to your website to improve your marketing strategy and grow your business.